Mac Malware Is A Real Threat For Apple Lovers

“Mac Malware?  I thought it Didn’t Exist?”

Don’t be fooled, Apple is now fighting the same battle against Mac malware that microsoft has struggled with since windows came out.  Out of all of the people in the world there are still some who believe that the misfortunes of others somehow makes them feel better about themselves.  Well, don’t ask AppleCare support reps because their phones have been ringing off the hook with calls from affected Mac users.

Check out the whole story about Mac Malware

 

 

SEO Tips: Why You Need To Know How Adwords CPC Affects Your SEO Click Through Rate

SEO Tips: Does targeting low cpc keywords for organic listings improve your click through rate?

The latest study on click through rates shows a direct correlation between low competition Adwords keywords and higher click through rates on the organic listings associated with that keyword.

This is a very interesting study that illustrates a huge difference in the number of people who click on a top organic search engine listing based on the Adwords cost per click amount.

The study is good for people who are currently buying high dollar CPC keywords in their Google Adwords advertising campaign.  The conclusion is that most sites would benefit from adding keyword focused content that has a low CPC to help drive additional organic traffic to their site with one of the best seo services.   The difference is as much as 50% which more than makes up for the lower volume keywords with a low CPC.

Check out the full seo tips article here:

 

 

Google +1:Google’s Answer to the Facebook Like Button

google plus one buttonGoogle recently unveiled it’s time frame to launch the +1 button which allows users to rate websites and puts the social media element into search results.  It is very similar to the Twitter “tweet” button the Facebook “like” button which allows an easy way for people to share websites and make recommendations to friends.  Find out more by reading the full story here:

http://mashable.com/2011/05/10/google-1-websites/

Mobile Website Design: How to Design a Website that’s Just Right for the Mobile Market

mobile marketingJust a few years ago mobile website design was not even on the radar but the Apple iPhone entered the mobile phone market and changed the rules. On top of better user experience, people suddenly had access to the Internet as they had never had before. What was most amazing is that people were no longer inhibited by their computers, but were able to actually surf the web and shop online with millions of other people across the Internet from their mobile phones. If you can simply tap into this growing market and do it right, you’ll be able to gain a fair share of your niche because the competition is still not sky high. To do this, design and launch a mobile phone version of your product or website as soon as you can. To create your very own mobile website, follow the following strategies and tips.

Time to Build the List: If you, for some reason, thought list building was about collecting e-mail addresses, think again. The winning strategy that e-mail marketing used to be is now being replaced with text marketing due to the mobile marketing revolution and better mobile website design. This technique utilizes a personalized way to reach out to your customers and prospects to get feedback and instant results. Once you have enabled your mobile website design, it is easy to build a list and then leverage it later for promotions in the future. You need to be careful when you start using this method because there is a thin line between permission based marketing and spam. It is very easy to be accused of spamming when you just start out online. You will see results, but you must be patient as it takes some time to build up your list.

A Slow Loading Site Will Limit Your Success: Even with advancing mobile phone technology and mobile website design, mobile sites load at a considerably slower rate than normal websites, so you have to plan accordingly. The technology is moving forward, but it’s still quite a bit slower to load a website on a mobile phone, and most people aren’t going to wait very long before moving on. You should, therefore, be conscious of the file size of everything you put on your site, and don’t go overboard with things like graphics. Your main objective here is to create an extremely mobile friendly website, where your visitors don’t have to wait. If you look around, you’ll see that most of the popular mobile websites are very lightweight and are designed from ground up to give the users a better experience.

There are many mobile website plugins you can use with a wordpress blog to turn your wordpress site into a mobile friendly website that a automatically redirects mobile users to the appropriate page based on the model of phone they are browsing from.  You can see some of the better mobile plugins if you browse wordpress.org plugins.

Auto Sensing Initial Setup: What can be a detriment to your branding efforts is actually setting up two different URLs for advertising and promotion. What you need to do is set up auto-redirection and auto-sensing on your mobile browsers main site. By doing this, you’ll be able to directly advertise your website’s main URL, and it won’t create any confusion for your visitors either. As long as you create your mobile website design with mobile phone users in mind, you should be able to get your message across. What we discussed in this article isn’t that difficult to apply, but it will definitely help you make your mobile site stand out of the crowd.

For a complete mobile training check out our Mobile Marketing Course

SEO Tips:On Page and Off Page Optimization

Seo Tips: There are two main aspects to search engine optimization. The first is referred to as “on-page SEO tactics” and the second, “off-page SEO tactics.”

In the next section, we’ll discuss the basics of “on-page” search engine optimization and other SEO tips.

As you look at the HTML code below you may not understand any of it!

That’s OK we will give you the quick and dirty basics here.

SEO Tips

On-page SEO is primarily technical in nature and needs to be applied to every page of your website. Websites are not optimized as a whole but rather one page at a time (but with a global perspective of what is trying to be achieved).

I’m not going to go into great detail as to what is specifically done to each page but I am going to give you a good overall understanding.

More SEO Tips: On-Page SEO Should Accomplish Three Main Objectives:

  • Your website’s code (illustrated by the code from Walmart.com above) should be well-coded. By this, I mean that it should be easily read and understood by search engines.
  • Each page of your website should be built around “intelligent keyword phrases” that are likely to draw targeted visitors to your page/site.
  • Your site’s design should be attractive and your content found useful to visitors so as to encourage them to stay as long as possible on your site.

One on-page SEO tactic that isn’t even widely discussed it what is called “Visitor Experience Optimization.” (aka VEO)

Google (and other search engines) have the ability to track how long the average visitor stays on your website and gives added benefit to sites that have a longer than average “visitor duration.”

It stands to reason, right?

If the majority of your website visitors hit the “BACK” button after being on your site for only three seconds, it could be assumed that they either didn’t like what they saw or they didn’t find something they felt was relevant to what they were searching for.

However, if your visitors stay on your site for 1-3 minutes (or more), the search engines will give you a boost in the search engine rankings as your visitors have “spoken.” They obviously have liked something about your site long enough to hang around and therefore, your site is believed to contain “valuable” content.

This is one of the reasons that it’s wise to consider adding an “involvement device” to your website. This could include getting your visitor to sign-up for your company newsletter (to receive a coupon or other free gift), adding video to your website or simply allowing them to comment on the content you’ve posted.

All three options help your visitors connect with you in a more personal way than just having the ability to read your website’s content and can help you bring you more business in addition to helping your site rank better in the search engines.

SEO Tips: Off-page SEO Tactics

search engine optimization tips

There are a number of “off-page SEO tactics” but one of the most important search engine optimization tips is how many links your site has “pointing at it” from other websites/pages across the internet.

SEO Tips: If you’d like to get a general idea of how many links the search engines have found for your site, do this…

  1. Go to Yahoo.com and enter the following into the search box: link:www.yourdomain.com (replacing “yourdomain.com” with your actual domain name).
  2. Click the button to conduct your search.
  3. This will take you to the “Yahoo Site Explorer” as shown above. Once on this page, select “Except from this domain” from the “Show Inlinks” drop-down menu so Yahoo will only show you the links it found from the other sites that are linking to you.

SEO Tips: The more links your site has, the better.

This is because each link can be thought of as a “vote” for your site. The search engines figure that if others like your site well enough to link to it, then it probably contains valuable information.

This is why we use Article Marketing, Web 2.0 Strategies and a variety of other techniques to continually build links for our clients.

In our experience, two of the best (and fastest) ways to get in front of your targeted audience is either by creating a custom Facebook Fanpage for your business or by taking advantage of the local business listingsbeing offered by Google, Yahoo! And Bing.

I hope you have enjoyed these SEO tips and take consistent action in marketing your business everyday.

SEO Tips: SEO Strategies To Provide You With Success

seo tipsSEO tips are endless and so is your quest to increase your business. Successful search engine optimization isn’t reached with some secret formula. Undeniably, your goal is to get to the desirable number 1 position on the 1st page of the search engines, with Google taking a 71% market share, Bing and Yahoo (who’s search engines merged last year) taking 19% and the rest picking up the leftovers.

We often accept this simply because you’ll discover numerous ways to achieve great results in the search engines. Still, there are several best practices guidelines that are solid guides to help ensure much more productive results. As you implement proper procedures, as time passes you are able to anticipate to see your Search engine optimization successes snowball. Much more skilled marketers use these techniques to acquire exceptional outcomes.

A typical Google site visitor is surfing for specific info from the search engines. Clearly, delivery of top-notch products and services is of crucial importance to any business. Nevertheless, many businesses who have great products and services don’t know how to market them to an online audience.

One of our fundamental SEO tips is to produce good content. Good content is what produces good search engine rankings so it’s essential that you only produce sites that will supply quality content that is of interest to your target market. Google’s customer is additionally your customer as soon as you think about it.

People require helpful content, if that is precisely what they are looking for, and you can provide a great resource to help them you are positioned to do well in the SERP’s. Not just should it be helpful, but the issue is to be relevant to them which should be obvious. Accomplish this and Google will take notice of your site and your visitors will stay on your side and be loyal for a longer time.

Your business plan will determine how to best approach your website functions and what it is going to do for you. Different business models require different functions on their website to provide lead generation, branding, online sales, backend support or product and services information.

For instance, commercial internet websites are clearly trying to make sales, but utilizing an optin form will also result in sales and conversions in the long term while sacrificing some short term sales potential.

An opt in form will increase your conversions in the long term allowing you the opportunity for repeat sales. It is much easier to work on repeat sales than to gain new customers. Once you have good tracking data you optimize your on-line site for your hot purchasing key phrases.

Imagine having a site at the number 1 spot in Google and never making a sale. Sadly, something like this may happen to you if you do not optimize for the very best words that have commercial intent. It’s easy to discover lists of customer keywords and related suggestions on the internet. Test with some of these resources and then begin using them to enhance your pages. Remember to test and track everything as you go.

One of the evolutions of Google’s search algorithm is determining the value of content. They discover this via elaborate calculations that examine all of the words within a page. Other phrases relate to your primary keyword phrase. This is called LSI or Latent Semantic Indexing.

By writing relevant SEO content particularly geared toward the reader, you should discover your web page receiving a greater Google score. This is not difficult to do, but it does demand writing about the content with genuine facts and information. Pretend that you are giving information to a friend and you will have a great beginning.

These are simply a few important guidelines you are able to benefit from to add more power and value to your site pages and web copy. Take these SEO tips and use them to approach your content writing from the viewpoint of wanting to help, this will immediately make your content much more pertinent to answering questions and solving problems.

Our last SEO Tip: Make sure to check out our SEO pricing and services available for business owners.

SEO Tips: Discover How Domain Names Help Your Site Get To Page 1

SEO Tips

Increase rankings with the right domain name

SEO Tips Intro

The search results Google returns are always top quality and relevant, which is what has led to them becoming the biggest in the industry. Google focuses on the user experience and offers excellence, which is what they want any site at the top of the SERPs to do as well. Achieving top rankings in Google isn’t quite as complicated as it might seem and there are many who have done so and many who will do so in the future. However, before you start on your quest to the front page of this major search engine, you should understand that success with Google lies more in persistence rather than strategy. You can’t expect great results from a brilliant strategy if you don’t work at implementing it and are persistent. We will be presenting a few methods to help you boost your rankings in Google’s SERPs in this article.

SEO Tips:Domain Names

Domain names play a vital role in site rankings, which is why it so important to have the right one if you want to reach the top. Undoubtedly, achieving high rankings for your site in Google will be easier if your main keywords are in your domain name. However, you should keep in mind that your domain name is just one of the many factors that you need to concentrate on in order to achieve your goals. So when you go ahead and register your domain name, make sure it has the main keyword in it. Another vital issue is to make sure that your domain name starts with your keyword and there is nothing else before it. If your domain starts with a preposition or any other word, Google considers it less relevant. There’s no harm in adding any words after your main keyword, as long as it makes sense and is done tastefully. You know what to do if you can’t get a domain name that features only your keyword, which should be your main focus, but it can be hard. When you are trying to impress Google, having relevant incoming links from other sites with a good page rank will certainly help. Your SERP position will either improve or go down with every link you obtain from other sites. Multiple backlinks from powerful sites in the same industry as you is clearly a great way to get noticed by Google as a potential candidate for the first page of the SERPs. Remember, a backlink from a site with a PR of 2 is better than one from a site with a PR of zero. In terms of Google, quality is more important than quantity in backlinks and is the only way to achieve excellent rankings.

SEO Tips:Outbound Links

It is important to have as few outbound links as possible if you want to obtain and maintain a good reputation with the big G. Since outbound links have a tendency to drain the source page of page rank and pass it on to the target page, this can hurt you. Quality sites always have fewer links going out and plenty coming in because it is considered important and has great content. Make sure you only have important outbound links if you must have them and don’t have too many of them.

If you are consistent in your actions and work with Google, you will find that any website can reach the top of the SERPs. Not realizing they are doing something wrong, many webmasters try for years to get to the top of the SERPs. To achieve top rankings you need to be on alert and make sure you are doing the right things all the time. Getting to the top of the SERPs doesn’t require you to be a search engine expert but it does require a few effective SEO Tips and techniques.