Mobile Website Design: How to Design a Website that’s Just Right for the Mobile Market

mobile marketingJust a few years ago mobile website design was not even on the radar but the Apple iPhone entered the mobile phone market and changed the rules. On top of better user experience, people suddenly had access to the Internet as they had never had before. What was most amazing is that people were no longer inhibited by their computers, but were able to actually surf the web and shop online with millions of other people across the Internet from their mobile phones. If you can simply tap into this growing market and do it right, you’ll be able to gain a fair share of your niche because the competition is still not sky high. To do this, design and launch a mobile phone version of your product or website as soon as you can. To create your very own mobile website, follow the following strategies and tips.

Time to Build the List: If you, for some reason, thought list building was about collecting e-mail addresses, think again. The winning strategy that e-mail marketing used to be is now being replaced with text marketing due to the mobile marketing revolution and better mobile website design. This technique utilizes a personalized way to reach out to your customers and prospects to get feedback and instant results. Once you have enabled your mobile website design, it is easy to build a list and then leverage it later for promotions in the future. You need to be careful when you start using this method because there is a thin line between permission based marketing and spam. It is very easy to be accused of spamming when you just start out online. You will see results, but you must be patient as it takes some time to build up your list.

A Slow Loading Site Will Limit Your Success: Even with advancing mobile phone technology and mobile website design, mobile sites load at a considerably slower rate than normal websites, so you have to plan accordingly. The technology is moving forward, but it’s still quite a bit slower to load a website on a mobile phone, and most people aren’t going to wait very long before moving on. You should, therefore, be conscious of the file size of everything you put on your site, and don’t go overboard with things like graphics. Your main objective here is to create an extremely mobile friendly website, where your visitors don’t have to wait. If you look around, you’ll see that most of the popular mobile websites are very lightweight and are designed from ground up to give the users a better experience.

There are many mobile website plugins you can use with a wordpress blog to turn your wordpress site into a mobile friendly website that a automatically redirects mobile users to the appropriate page based on the model of phone they are browsing from.  You can see some of the better mobile plugins if you browse wordpress.org plugins.

Auto Sensing Initial Setup: What can be a detriment to your branding efforts is actually setting up two different URLs for advertising and promotion. What you need to do is set up auto-redirection and auto-sensing on your mobile browsers main site. By doing this, you’ll be able to directly advertise your website’s main URL, and it won’t create any confusion for your visitors either. As long as you create your mobile website design with mobile phone users in mind, you should be able to get your message across. What we discussed in this article isn’t that difficult to apply, but it will definitely help you make your mobile site stand out of the crowd.

For a complete mobile training check out our Mobile Marketing Course

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