We all know the importance of what your social media presence can and will do for your business, but how does a business owner understand how to assess the return on investment into social media?
Well that has proven to be tough at best but using Google analytics the right way can help you measure and track the effectiveness of your social media traffic.
I came across this great article that show you how to use multi channel funnels in Google analytics to give you some data to get a better handle on your social media ROI
As small business owners it is crucial to be able to track not only the effectiveness of our marketing but the return on our investment. Social media typically requires 6-8 interaction before a transaction is made.
Did you know that we can provide SEO services for social media channels like YouTube, Twitter, LinkedIn and Facebook?