Social Media ROI:Tips for Small Business Owners to Track Their Return on Social Media Marketing

social media roiMeasuring your Social Media ROI on your marketing campaigns can prove to be very difficult

We all know the importance of what your social media presence can and will do for your business, but how does a business owner understand how to assess the return on investment into social media?

Well that has proven to be tough at best but using Google analytics the right way can help you measure and track the effectiveness of your social media traffic.

I came across this great article that show you how to use multi channel funnels in Google analytics to give you some data to get a better handle on your social media ROI

Social Media ROI

As small business owners it is crucial to be able to track not only the effectiveness of our marketing but the return on our investment.  Social media typically requires 6-8 interaction before a transaction is made.

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